By Kim Guttormson, Calgary Herald January 30, 2012
TV broadcasters, faced with viewers easily distracted by the iPad or phone at hand and searching for ways to keep the focus on the big screen, are turning to a Calgary firm for help.
Mobovivo, which creates video apps, is working on versions that allow viewers to interact with the shows they're watching, while accessing more information about the program or the cast, or learning what parts of a historical drama are accurate and which embellished. "With these apps, when an athlete or an actress shows on screen, their stats show up, background information," Mobovivo CEO Trevor Doerksen said, adding they're able to synchronize the "second screen" to the show whether recorded or live.
Posted by Anthony Ha onTechCrunch, January 25, 2012
Social ad targeting company 33Across just announced that it has acquired Tynt.
What’s Tynt? Well, if you’ve ever tried to copy-and-paste a quote from an article and discovered that there was suddenly some extra text and a link attached (for example, “Read more: http://techcrunch.com/2010/04/16/borthwick-twitter-thanks-bit-ly/#ixzz0lIiy3q6f”), you have Tynt to thank for that. Not only does it add attribution to copied text, it also uses copy-and-paste data to make larger recommendations about a publisher’s search engine optimization and social networking lift.
33Across CEO Eric Wheeler describes the deal as helping his company reach “both sides of the ecosystem” — where 33Across wants to help advertisers understand their social reach, Tynt is doing the same for publishers. He says 33Across will continue to offer publisher tools under the Tynt name. At the same time, the 500,000 publishers who work with Tynt will now have access to 33Across’ “Brand Graph“, which identifies people who are likely to become loyal to a specific brand, based on their social connections and interests.
Videos:Splice SoftwareTechnology in Action SPLICE Software is the global leader in providing human voice messaging and interactive voice solutions across virtually any industry group that communicates regularly with its customer base. SPLICE voice solutions are ideal communication tools where customer attention, trust and listenership are required.
Tara Kelly, discusses SPLICE Software with Rob Williams on CTV Morning Live.
